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Marsden Inch

Marsden inch recruitment

We know that many advertising and marketing people are fond of a drink, so our office is right next to the pub.

About the Marketing and Communications Industry in New Zealand

New trends in media consumption have shaken up the Marketing and Communications industry. Even the traditional advertising agency model has been forced to adapt.

There is currently a huge demand for content marketing specialists across New Zealand. Many companies are bringing digital content marketing in-house and depending less on agencies. They are seeing the potential for growth from this medium, so demand is growing for skilled professionals for full-time roles.

The Marketing and Communications industry has experienced strong levels of advertising relative to the past five years. January saw a 1% year-on-year slip for the sector and the average advertised salary was $79,538. Despite this small decline, experts say there are still great opportunities for candidates in the market.

The Future of Marketing and Communications

Meanwhile, job advertisements in the Advertising, Arts and Media industry grew by 7% year-on-year and the average advertised salary was $70,154. Digital communication is also having a significant impact on the industry. Traditional agency roles used to include account executives, account managers and account directors but now that’s starting to change. Traditional job titles are starting to drop off and we’re seeing growth in titles such digital campaign managers and social media managers.

Digital communication is key. If you’re looking for your next role in brand management, you’ll be pleased to know there were 40% more job opportunities advertised in January than the same time the year before. Event management prospects were also up by 81% and while digital and search marketing opportunities increased by 10% year-on-year. The consensus is that digital skills are key in these roles.

New forms of media consumption have created opportunities for creative marketers to boost their client’s or employer’s brand.

Having regular content marketing, good blogs and a strong social media presence drives more traffic to websites, resulting in higher uptake on services. This strategy is comparable to television advertising at a far lower cost.

Content marketing is an ever-changing industry and the only way any agency will survive is by being fluid and responsive and able to change quite quickly.


Traditional advertising agencies have also adjusted their model to the changing media landscape.

Skills and Qualities that Employers Looks for in Marketing Professionals

One of the biggest demands in this industry is for candidates who are passionate about producing creative campaigns. Attention grabbing campaigns are a company’s best resource for driving sales.

A passion for digital communication is a must, as well as candidates with strong communication skills. An ability to understand different audiences and how to communicate with them is a huge advantage.
 

Featured Jobs
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UX/UI Designer

Auckland

Permanent

About the Company

At Spark, they’re at the intersection of technology and design. Their one goal is to help all New Zealander's win big in a digital world.

About the Role

You'll be a unique player in the design chapter - a team that prides themselves on creative solutions. Spark use best practice design techniques to help work through definition and opportunity to shipping features and interactive experiences to their customers.

Head of Operational Excellence

Auckland

Permanent

About the Company

EROAD is in a high-growth phase as they continue to expand globally!

EROAD is a true Kiwi success story in the tech sector! Publicly listed in 2012, they continue to grow rapidly, with over 400 EROADers based in NZ, Australia and the USA.

Their purpose is simple – to make roads safer and more sustainable for their clients and other road users. EROAD’s sophisticated software and in-vehicle technology ensures that fleet vehicles operate safely, minimise fuel usage and ensure overall compliance.

Marketing Manager

Auckland

Permanent

About the Company

With national retail stores and a growing eCommerce platform, this retail business is centred at the heart of Kiwis’ love of adventure and the outdoors.

Staff have an impressive wealth of knowledge in their area, offering great solutions and advice for customers on a huge range of products.

Based in East Auckland, you’ll work with a committed and supportive team and deal directly with Senior Management.

Senior Marketing Manager

Auckland

Permanent

About the Company

This kiwi success story operating in the online finance sector is in the next stage of growth with opportunities in both the NZ and Australian markets

This is a true collaborative, team player office, with everyone is passionate about what they do and the difference they can make to kiwis.

There are fantastic opportunities here for the entrepreneurial minded people who are ambitious and keen to try new ways to do things being the best they can be

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