Marketing and Communications Jobs

Meanwhile, job advertisements in the Advertising, Arts and Media industry grew by 7% year-on-year and the average advertised salary was $70,154. Digital communication is also having a significant impact on the industry. Traditional agency roles used to include account executives, account managers and account directors but now that’s starting to change. Traditional job titles are starting to drop off and we’re seeing growth in titles such digital campaign managers and social media managers.

Digital communication is key. If you’re looking for your next role in brand management, you’ll be pleased to know there were 40% more job opportunities advertised in January than the same time the year before. Event management prospects were also up by 81% and while digital and search marketing opportunities increased by 10% year-on-year. The consensus is that digital skills are key in these roles.

New forms of media consumption have created opportunities for creative marketers to boost their client’s or employer’s brand.

Having regular content marketing, good blogs and a strong social media presence drives more traffic to websites, resulting in higher uptake on services. This strategy is comparable to television advertising at a far lower cost.

Content marketing is an ever-changing industry and the only way any agency will survive is by being fluid and responsive and able to change quite quickly.

Traditional advertising agencies have also adjusted their model to the changing media landscape.