Marketing and Communications Jobs
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About the Marketing and Communications Industry in New Zealand
New trends in media consumption have shaken up the Marketing and Communications industry. Even the traditional advertising agency model has been forced to adapt.
There is currently a huge demand for content marketing specialists across New Zealand. Many companies are bringing digital content marketing in-house and depending less on agencies. They are seeing the potential for growth from this medium, so demand is growing for skilled professionals for full-time roles.
The Marketing and Communications industry has experienced strong levels of advertising relative to the past five years. January saw a 1% year-on-year slip for the sector and the average advertised salary was $79,538. Despite this small decline, experts say there are still great opportunities for candidates in the market.
The Future of Marketing and Communications
Meanwhile, job advertisements in the Advertising, Arts and Media industry grew by 7% year-on-year and the average advertised salary was $70,154. Digital communication is also having a significant impact on the industry. Traditional agency roles used to include account executives, account managers and account directors but now that’s starting to change. Traditional job titles are starting to drop off and we’re seeing growth in titles such digital campaign managers and social media managers.
Digital communication is key. If you’re looking for your next role in brand management, you’ll be pleased to know there were 40% more job opportunities advertised in January than the same time the year before. Event management prospects were also up by 81% and while digital and search marketing opportunities increased by 10% year-on-year. The consensus is that digital skills are key in these roles.
New forms of media consumption have created opportunities for creative marketers to boost their client’s or employer’s brand.
Having regular content marketing, good blogs and a strong social media presence drives more traffic to websites, resulting in higher uptake on services. This strategy is comparable to television advertising at a far lower cost.
Content marketing is an ever-changing industry and the only way any agency will survive is by being fluid and responsive and able to change quite quickly.
Traditional advertising agencies have also adjusted their model to the changing media landscape.
Skills and Qualities that Employers Looks for in Marketing Professionals
One of the biggest demands in this industry is for candidates who are passionate about producing creative campaigns. Attention grabbing campaigns are a company’s best resource for driving sales.
A passion for digital communication is a must, as well as candidates with strong communication skills. An ability to understand different audiences and how to communicate with them is a huge advantage.
Research and Insights Manager
Permanent - Full Time
Endless career growth and work flexibilty allowed
Microsoft Azure, O365 and Intune experience required
Salary + benefits: $100,000 - 120,000
Amazing career opportunity for a driven Senior Systems Engineer to join one of NZ's leading cloud solutions providers.
Growth Marketing Manager
About the Company
A challenger brand in the Telco/technology space in growth mode!
They are an innovative, future led customer and service focused products & services company making a real impact in their space with fantastic year on year growth with ambitious plans.
With a talented team of 50 people who all have a passion for technology and challenging the norm, this company embraces ambitious, enthusiastic forward-thinking people who like to challenge conventional thinking.
Situated in sunny Napier right by the water, in a funky building with like mined tech companies working here is living the dream!! This company offers employees true opportunities for growth both in developing their career and contributing to the growth of a kiwi success story.
About the Role
Reporting into a senior leader, this newly created role is responsible for leading the delivery of an innovative segment value proposition to market driving awareness, recognition and conversions for both new and existing customers.
Customer Data Analyst
About The Company: We are partnering with a business who have an international reputation for being the industry leader in hearing care services and solutions. Their mission is to transform the way hearing healthcare is perceived and experienced
Head of Customer Experience
About the Company
Mercury Energy is a NZ household name and an award winner who has been recognised by their employees as being a great place to work. They are in the process of taking their business and brand to greater heights in a changing customer world, and with a renewed determination to lead the market through agile strategies that focus on customers and making their lives easier.
About the Role
The Head of Customer Experience (CX) will work across the retail business to evolve their insights driven, future fit customer strategy. This role will lead the team to hold the customer experience vision, developing and delivering insights to direct customer proposition development by supporting these propositions with the design and delivery of experiences which will inspire, reward and make it easy for customers.
Leading a team of 6, the Head of CX will be responsible for
Developing and delivering deep and actionable customer and segment insight to enable the retail business to deliver insights-based solutions to successfully achieve customer and commercial outcomes
Developing and evolve customer journeys to address current pain points and capture future opportunities
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