Marketing and Communications Jobs
About the Marketing and Communications Industry in New Zealand
New trends in media consumption have shaken up the Marketing and Communications industry. Even the traditional advertising agency model has been forced to adapt.
There is currently a huge demand for content marketing specialists across New Zealand. Many companies are bringing digital content marketing in-house and depending less on agencies. They are seeing the potential for growth from this medium, so demand is growing for skilled professionals for full-time roles.
The Marketing and Communications industry has experienced strong levels of advertising relative to the past five years. January saw a 1% year-on-year slip for the sector and the average advertised salary was $79,538. Despite this small decline, experts say there are still great opportunities for candidates in the market.
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The Future of Marketing and Communications
Meanwhile, job advertisements in the Advertising, Arts and Media industry grew by 7% year-on-year and the average advertised salary was $70,154. Digital communication is also having a significant impact on the industry. Traditional agency roles used to include account executives, account managers and account directors but now that’s starting to change. Traditional job titles are starting to drop off and we’re seeing growth in titles such digital campaign managers and social media managers.
Digital communication is key. If you’re looking for your next role in brand management, you’ll be pleased to know there were 40% more job opportunities advertised in January than the same time the year before. Event management prospects were also up by 81% and while digital and search marketing opportunities increased by 10% year-on-year. The consensus is that digital skills are key in these roles.
New forms of media consumption have created opportunities for creative marketers to boost their client’s or employer’s brand.
Having regular content marketing, good blogs and a strong social media presence drives more traffic to websites, resulting in higher uptake on services. This strategy is comparable to television advertising at a far lower cost.
Content marketing is an ever-changing industry and the only way any agency will survive is by being fluid and responsive and able to change quite quickly.
Traditional advertising agencies have also adjusted their model to the changing media landscape.
Skills and Qualities that Employers Looks for in Marketing Professionals
One of the biggest demands in this industry is for candidates who are passionate about producing creative campaigns. Attention grabbing campaigns are a company’s best resource for driving sales.
A passion for digital communication is a must, as well as candidates with strong communication skills. An ability to understand different audiences and how to communicate with them is a huge advantage.
Featured Jobs
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Senior Marketing Campaign Manager
City:
Auckland
Job Type:
Permanent
Date:
18 January 2024
About the Company
Our client in the financial technology sector uses smart fintech tools to significantly help their clients that they are constantly innovating. They invest heavily in developing technology so that the complex is made simple, the manual is automated, and long expensive processes are made instant, affordable, and accessible.
This business helps their clients with smart software solutions that enable flexibility and control resulting in cash and workflow efficiencies in the corporate, SME space, combined with strong sector relationships and industry partners. Clients include large accounting firms and hundreds of independent firms as well as around 150 NZX listed corporates. Our client is a proud B Corp, every decision they make as a business reflects their commitment to an inclusive, equitable and regenerative economic system.
This fintech company is constantly changing and exploring better ways to innovate. They play a pivotal role in the financial technology industry meaning you will work with talented and driven people within the business with customers at the heart of all that they do.
This is a truly collaborative, team player office, which has flexibility to work from home as well.
Marketing Manager
City:
Auckland
Job Type:
Permanent
Date:
1 March 2024
About the Company
Our client has been a leader in the design and manufacturing of outdoor equipment for over 30 years. They offer customers a comprehensive range of high quality, New Zealand made products.
They manufacture fully customisable products designed specifically for the community. They work with clients to make the process as easy as possible, whilst at the same time ensuring they deliver products that they will love.
They are a small, close-knit team of highly skilled designers, sales, manufacturing, and installers who work nationwide.
The business is growing, and so it’s a great time to join the team!
Marketing Manager
City:
Auckland
Job Type:
Permanent
Date:
1 March 2024
About the Company
Our client has been a leader in the design and manufacturing of outdoor equipment for over 30 years. They offer customers a comprehensive range of high quality, New Zealand made products.
They manufacture fully customisable products designed specifically for the community. They work with clients to make the process as easy as possible, whilst at the same time ensuring they deliver products that they will love.
They are a small, close-knit team of highly skilled designers, sales, manufacturing, and installers who work nationwide.
The business is growing, and so it’s a great time to join the team!
Marketing Platform Specialist
City:
Auckland
Job Type:
Permanent
Date:
9 February 2024
About the Company
Inspire Growth Partners is a collective of curious, motivated data-driven experts looking to infect others with their inspiration to learn and grow themselves and those they work with. They are constantly seeking out new knowledge to share, data to gain insights from, and persuasive stories to tell that drive excellent decision making and deliver tangible business growth.
This is an opportunity to join Inspire Growth Partners who work with a number of leading automotive brands. It’s a complex and high-volume environment where no-two days are the same. You will accelerate your career here and join a high-performing marketing team.
About the Role
Reporting into the GM of Marketing, the Marketing Platform Specialist will develop and co-ordinate the roadmap for multiple platforms across the group, working with all relevant stakeholders to ensure strategy, understanding and alignment.