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Marketing and Communications Jobs

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About the Marketing and Communications Industry in New Zealand

New trends in media consumption have shaken up the Marketing and Communications industry. Even the traditional advertising agency model has been forced to adapt.

There is currently a huge demand for content marketing specialists across New Zealand. Many companies are bringing digital content marketing in-house and depending less on agencies. They are seeing the potential for growth from this medium, so demand is growing for skilled professionals for full-time roles.

The Marketing and Communications industry has experienced strong levels of advertising relative to the past five years. January saw a 1% year-on-year slip for the sector and the average advertised salary was $79,538. Despite this small decline, experts say there are still great opportunities for candidates in the market.

Recruitment Agencies we recommend

Tribe Recruitment

Tribe-Logosmall.png

Tribe Recruitment is a 100% privately Kiwi-owned recruitment agency established in 2014, with the ethos of culture first and leaving no stone unturned within temp, perm, contract recruitment and executive search throughout Aotearoa New Zealand.

Marsden Inch

Marsden inch recruitment

We know that many advertising and marketing people are fond of a drink, so our office is right next to the pub.

The Future of Marketing and Communications

Meanwhile, job advertisements in the Advertising, Arts and Media industry grew by 7% year-on-year and the average advertised salary was $70,154. Digital communication is also having a significant impact on the industry. Traditional agency roles used to include account executives, account managers and account directors but now that’s starting to change. Traditional job titles are starting to drop off and we’re seeing growth in titles such digital campaign managers and social media managers.

Digital communication is key. If you’re looking for your next role in brand management, you’ll be pleased to know there were 40% more job opportunities advertised in January than the same time the year before. Event management prospects were also up by 81% and while digital and search marketing opportunities increased by 10% year-on-year. The consensus is that digital skills are key in these roles.

New forms of media consumption have created opportunities for creative marketers to boost their client’s or employer’s brand.

Having regular content marketing, good blogs and a strong social media presence drives more traffic to websites, resulting in higher uptake on services. This strategy is comparable to television advertising at a far lower cost.

Content marketing is an ever-changing industry and the only way any agency will survive is by being fluid and responsive and able to change quite quickly.


Traditional advertising agencies have also adjusted their model to the changing media landscape.

Skills and Qualities that Employers Looks for in Marketing Professionals

One of the biggest demands in this industry is for candidates who are passionate about producing creative campaigns. Attention grabbing campaigns are a company’s best resource for driving sales.

A passion for digital communication is a must, as well as candidates with strong communication skills. An ability to understand different audiences and how to communicate with them is a huge advantage.
 

Featured Jobs

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Brand and Product Manager

City:

Auckland

Job Type:

Permanent

Date:

18 December 2023

About the Company

A leader within the travel and tourism industry in NZ who have been around 40+ years. Beautiful office located in the heart of Auckland’s CBD. They have about 60 employees in the office however maintain a ‘family feel’ with an awesome culture.

Sitting within the commercial arm of the business, the marketing team is currently a team of 5. This role reports into the Head of Marketing and has one direct report (Marketing Coordinator). There are real progression opportunities for the right candidate, with the possibility of stepping up into a Marketing Manager role within 12 – 18 months.

About the Role

• Brand management – act as the brand guardian through the creation and execution of engaging brand campaigns.

Digital Marketing Manager - Contract

City:

Auckland

Job Type:

Contract

Date:

2 November 2023

About the Company

Join this dynamic marketing team, on a part time basis (hours negotiable) as we navigate an exciting period of digital transformation! We are seeking a Digital Marketing Manager to support our ongoing projects while maintaining business as usual operations.

About the Role

In this short term, Digital Marketing Manager contract, you will work closely with this awesome team. Your primary focus will be on production of digital assets, email marketing, and managing the website. You will also play a crucial role in creating and analysing customer journeys.

Manage email marketing campaigns and customer journeys

Senior Product Manager

City:

Auckland

Job Type:

Date:

21 / 12 / 2023

This is a marketing role responsible for optimising the performance of Ballance’s nutrient portfolio across all stages of the product life cycle.

Customer Relationship & Experience Manager

City:

Auckland

Job Type:

Permanent

Date:

22 December 2023

About the Company

Sime Darby Motors New Zealand delivers an end-to-end commercial truck and transport solution and an unrivalled dealer network for European luxury cars.

With around 1,200 New Zealand employees living and breathing our brands, we make up a large and diverse group working at 80+ locations up and down the country. At a global level they’re Malaysian-owned, but in New Zealand the culture is distinctly Kiwi. The tagline is premium brands, premium people because their people are their greatest strength. They represent a wide range of New Zealand’s leading truck, transport, materials handling, engineering and retail car brands – like Hino, Mack, and Volvo Trucks, Palfinger Cranes, the Truckstops aftersales network as well as Continental Cars BMW, Porsche, MINI, Ferrari, Audi, and Volkswagen dealerships.

About the Role

This is a newly created role reporting into the Head of Marketing, you will lead a team of four that includes a Loyalty Manager, Contact Centre Lead, and Data Administrators.

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