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About the Advertising Industry in New Zealand
The advertising industry in New Zealand covers television, interactive media, radio, magazines, outdoor advertising, addressed and unaddressed mail, and cinema.
Advertising is a key driver of economic growth and employment in New Zealand. Over 44,000 people are employed in advertising or sectors of advertising, and for every two people employed in advertising directly, five are employed in associated business.
The Commercial Communications Council reported in 2017 that the positive impact of advertising on the economy is much bigger than direct spending. It facilitates competition in the market, inspiring innovation and improving efficiency and productivity.
Advertising provides a number of incentives for businesses. It encourages them to offer better products or services, or at lower prices, and to win market share. It also provides benefits to consumers by providing information to them, enabling comparison of products and services.
The Future of Advertising
While traditional advertising methods remain strong, online advertising currently makes up the largest sub-sector within the industry.
Traditional methods are often supplemented with online advertising options like Google AdWords and social media advertising. This approach combines traditional aspects of advertising and strategy with digital advertising, so digital skills and online market knowledge come into play here.
Online advertising is not certain - some platforms have been more successful than others. There is demand for people with AdWords knowledge and experience because people near the end of the buying process will often turn to search engines to compare pricing and services. Digital advertising still requires a great deal of marketing technique and strategy.
Top Jobs in Advertising
Advertising, Promotions and Marketing Manager
Advertising Sales Representative
Film and Video Editor
Market Research Analyst
Meeting, Convention, and Event Planner
Broad skills are required within the advertising industry, and advertising requires a good cross-section of creative, sales, management, marketing, and IT skills.
7% - average growth of advertising turnover per annum
44,000 - people employed in advertising or sectors of advertising