brand manager

Auckland
permanent

Job Description:

Randstad

Are you passionate about brands and like to bring them to life? Do you strive to understand consumer needs, products and the marketplace? You will be the brand champion and be responsible for building brand plans and delivering compelling and impactfulimpactful marketing execution underpinned by consumer insights, product understanding and marketplace knowledge. You will be a strong communicator who will engage internal and external partners to join you on the brand journey.

Responsibilities

Strategy & Insights

Recommend marketing objectives and strategies for the upcoming year for brands within a category group(s) to deliver sustainable, profitable growth.

Build a deep understanding of consumer behaviour and attitudes, category knowledge, consumer journey as well as the omni-shopping experience to inform all short and long-term decisions.

Recommend tactical research needs to inform marketing and commercialisation strategies.

Champion the NZ consumer and marketplace in the greater marketing team.

Brand

Develop annual brand plans for a category/categories to create a fully integrated marketing plan, setting priorities, calendar and budget allocation.

Cross functional leader of brand marketing strategy, plans, priorities and execution. Collaborate with internal marketing teams and agencies to ensure successful implementation of compelling and iimpactful brand communications that adheres to agreed timelines.

Support the development of a clear, differentiated brand positioning, target consumer segments and the brand pyramid.

Oversee branding projects including brand style guide development ensuring a consistent look and feel across all consumer touchpoints.

Ownership of NZ activation of marketing plans in appliances and seasonal categories.

Product

Partner with product managers to ensure a strong consumer proposition is engrained in new product development.

Ensure a compelling consumer proposition is bought to life through copy and content for new product launches and existing products.

Drive the commercialisation planning and execution of product launches.

Leadership

Brand champion within the business and with external partners through communicating and implementing the brand style guides, brand guidelines and brand vision.

Brand champion within the business and with external partners through communicating and implementing the brand style guides, brand guidelines and brand vision.

Understand sales and other functional requirements and manage expectations with various stakeholders.

Marketing partner for sales team providing expertise, presenting and inputs for customer meetings.

Financial

Responsible for ATL spend within the brand and the NZ market.

Monthly review of financial and spend performance and take action to optimise activities and plans where needed to ensure business targets are met.

Marketing and Communications

Randstad

Posted on: 

12 november 2021