Senior Brand Manager

Tribe Recruitment ltd
Fixed Term

Job Description:

About the Company

Silver Fern Farms is New Zealand's leading marketer, processor and exporter of premium quality lamb, beef, venison and associated products. They are a regionally significant business: with annual revenue in excess of $2bn, 7,000 employees, seven offshore offices, 14 processing sites in New Zealand and exporting to over 60 countries. “To become the world’s most successful and sustainable grass-fed red meat company” – Silver Fern Farms is committed to bringing the very best of NZ to the world.

About the Role

Reporting into the Marketing Manager – US/NZ you will be responsible for developing and implementing Silver Fern Farms’ USA marketing and communications strategy in line with company objectives. This will involve

Managing the Silver Fern Farms brand and product portfolio (positioning, architecture, identity and range) in the US market

Developing and overseeing Silver Fern Farms marketing activities in the US market

Leading New Product Development projects for the US market and championing key strategic foodservice, retail and ecommerce channel marketing initiatives or innovation programmes for the US market

Driving the creation of long-term brand awareness and equity in the US market

Managing relationships with stakeholders at all levels across customers, agencies, PR and brand

About You

We are ideally looking for a classically trained, commercial FMCG marketer with 4+ years of professional experience in Brand or Senior Brand Manager roles

Strong FMCG and business-to-business marketing experience in export and international markets is desirable, but not essential.

A demonstrated track record in Brand Manager roles is advantageous

Experience in applying branded and private label foodservice / retail marketing principles to create and drive profitable value chain modelsStrong commercial acumen to determine ROI on marketing initiatives and activities

Tertiary education – Marketing Management Degree

Accurate and energetic approach to business success

This is a great opportunity to join a successful business in a fixed term contract role with ownership of the US brand strategy.

Apply Now!

Apply Now!

To find out more, please get in touch with Josh Pidduck on +64 22 639 2831 for a confidential chat.

We are currently experiencing an incredibly high volume of applications and it may take us longer than usual to get back to you. It’s outside our normal service levels and we apologise. For us to focus on servicing candidates and clients to the highest possible standards, we encourage all expressions of interest to be made via this advert. This will ensure your information reaches the correct consultant promptly and we will respond to you as quickly as possible.

To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At Tribe we have our guiding light to show us the way. We bring our whole selves to work. We encourage inclusion in every single interaction. We genuinely care about people, and are curious about their stories. We celebrate all points of view. We will help you find your tribe, the same way we have. We’re all on a journey together so come along…

Posted on: 

7 May 2021